In the age when print, radio, and television advertisements have become outdated, many small business owners may wonder how they can increase awareness of their business to potential customers and clients. In 2018, a profitable business starts with a great website and solid web presence. Here are three ways that you can improve your website to grab attention from prospects online.
Use SEO Techniques
You may have heard of Search Engine Optimization (SEO) but aren’t sure how it can benefit your business. There are over 100 billion searches on Google every month, and many of those searches are for services. Businesses can increase traffic to their website by regularly creating new content, such as an industry blog. Sites that publish at least 16 blogs a month can increase their web traffic threefold, so it pays to update the content on your site regularly. Over half of all marketers say that blog creation is one of their biggest priorities, so working with a digital market