These days, it’s not enough to just have a decent website. Part of advertising these days is employing many of the methods that are out there for online marketing, and if a business isn’t doing that there’s a good chance it’s being left behind by its competitors. Here are three things your business needs to be doing online if it isn’t already.
1. Mobile Optimization
One of the things your business really needs to do is optimizing the website for mobile viewing. Page hits from non-PC devices more than quadrupled in 2012, and since these days most people have one or more mobile devices, there’s a pretty good chance that potential customers are going to be browsing on their phones and other small screens. Having a responsive website means that they’ll be able to view it easily across all devices.
Point of sale equipment is made to endure a lot of use, but that doesn’t mean it shouldn’t be regularly maintained. Retail POS systems are the lifeblood of your business, and if you don’t maintain your POS hardware and something crashes, your business will come to a grinding halt.
So how can you keep your POS hardware in the best possible shape?
First of all, keep your POS hardware clean. With all the people that use POS terminals throughout the day, they tend to accumulate plenty of grime and oil. When grime builds up on your touch screen, it can stop it from working, and the dust that piles up inside your