The recent hack of nearly four million records from the United States Office of Personnel Management is just the tip of the iceburg when it comes to cyber security in the U.S. Unfortunately, the country has been battling cyber crime for years and to only limited success. In fact, some cyber security experts would say the situation is dismal at best.
Just ask former director of the FBI Robert Mueller. Three years ago, Mueller warned the public as director of the supreme dangers of cyber crime. “Down the road,” he said, “the cyber threat will be the number one threat to the country.” Cyber crime will be so massive, in fact, that it could even surpass the threat of terrorism! If the head of the FBI is concerned, then so should we.
Mueller’s comments are regrettably backed
By some reckonings, Googles controls up to 70% of the search engine market, and many experts say that’s a very, very conservative estimate. Which is ironic, since Google isn’t even a search engine.
Let us explain… Although Google is most well known as your friendly, totally-not-evil search engine, in reality, the company generates the overwhelming amount of their revenue through advertising. In fact, Google is the most successful advertising company in the world today (by a lot).
So if you’re a small business trying to compete with online retailers that not only have lower prices than you, but also benefit from a sales tax exemption loophole, then you need local SEO strategies that will let you compete.
How does Google make so much money from advertising?<